INFORMATION WE COLLECT
Personal Information
“Personal information” means information that identifies, relates to, or describes, directly or indirectly, a particular individual. We collect the following categories of personal information:
Identifiers. We collect personal identifiers such as name, phone number, email address, billing address, shipping address, password, driver’s license number, device id, and IP address. We will also create a client number when you make a purchase and a MALLRIS Rewards Number when you sign up to be a member.
Audio, electronic, and visual information. We collect audio, electronic, and visual information such as the messages you submit through mallris.com, emails and texts you send us, messages to delivery recipients, delivery instructions, digital photos you submit through mallris.com, video Technology and photographs of the public areas of stores, and call recordings.
Internet or other and network activity information. We collect information such as IP address, browsing or search history, your interactions with our emails, and data collected through cookies and similar technologies.
Commercial information. We collect and generate commercial information such as records of merchandise and services purchased, product interests, payment information (credit/debit card number, expiration date, and bank account information), and self-reported transactions such as the purchase of a new home.
Characteristics of protected classifications under California or federal law. We collect information such as age (including date of birth), gender or gender identity, race, ethnicity, and religion. We may also collect information that indirectly reveals pregnancy status or sexual orientation, for example if you provide such details in connection with our Program.
Personal characteristics and demographic information. We collect personal characteristics such as your footwear size, marital status, household income range, preferred language, and number and ages of children. If you are a member and participate in certain programs, we may also collect information related to milestones in your life, such as an engagement, wedding, or birth of a child.
Geolocation information. We collect mobile device identifiers and real-time precise geolocation information from mobile app users and visitors’ devices in and around our stores.
Professional or employment-related information. We may collect information such as your job title or promotion status, for example when you provide this information in connection with our Program.
Education information. We collect information related to your education such as highest degree earned or information you provide in connection with our Program.
Medical or health information. We collect this information only to the extent that you provide information to us that reveals a health or medical condition (e.g., you inform us you are pregnant in connection with our Program).
Inferences from the information listed above. We use the information listed above to draw inferences about your preferences (such as your preferred brands and styles).
Personal information as described in Cal. Civ. Code § 1798.80(e). We collect this information to the extent collected under another category of personal information above.
Some of the personal information listed above may be considered sensitive personal information under relevant privacy laws. This includes driver’s license and other government identification card information, precise geolocation data, race, ethnicity, sexual orientation, medical or health information, and your account login credentials. Each type of sensitive personal information may overlap with a category of personal information listed above.
Usage Data and Sites Activity
We automatically collect information in connection with the actions you take on our Sites ("Usage Data"). For example, each time you use our Sites, we automatically collect the type of web browser you use, the type of device you use, your operating system, your Internet Service Provider, the pages you view, referring and exit pages, the date and time of your visit, the number of clicks to, from, and within our Sites, and the duration of your visits to our Sites. If we can reasonably associate this information with you, directly or indirectly, we treat it as personal information under the categories of Identifiers and Internet or other electronic network information, as appropriate. If we cannot reasonably associate this information with you, we treat it as Usage Data.
De-identified or Aggregated Information
We de-identify and/or aggregate data we receive and may use and disclose it for any business purpose. We will not re-identify previously de-identified data.
Recorded Communications
We may record calls and retain the content of chat transcripts, emails, text messages, and other written or electronic communications between you and us. By communicating with us, you consent to our recording and retention of these communications.
HOW WE COLLECT INFORMATION
From You
We collect the categories of personal information listed above directly from you through mallris.com (such as when you make a purchase and register for an account), during calls with you (such as when you contact customer service), during live chat (such as interacting with our online live chat tool), in our stores (such as when you interact with a salesperson or make a purchase), when you interact with our emails (such as when you respond to our surveys and open and interact with our emails), as you sign up for the MALLRIS Rewards Program (“Program”) or manage your MALLRIS Rewards Account and when you participate in surveys, product ratings and reviews, promotions, sweepstakes and contests. When you use our in-store wi-fi services, download and use our mobile application or operate your device near or in our stores, we obtain information from your device.
From Third Parties
We also receive information from affiliates, service providers, analytics companies, marketing partners, advertising networks, and data companies about you and the different devices you use online (such as demographic information). Social media platforms and networks such as Facebook, Twitter, Pinterest, and Instagram provide public profile information (including personal identifiers, demographic information and visual information (such as your profile photo)) about you when you use these platforms in connection with mallris.com.
Through Cookies and Other Automated Tools
We and third parties use cookies (small text files placed on your computer to identify your computer and browser) and other automated tools to track your clicks and pass information as you navigate the Sites. We and third parties use the following types of cookies on the Sites:
Strictly Necessary: These cookies are necessary for the Site to function and cannot be switched off in our systems.
Functional: These cookies enable the Site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
Performance: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors move around the Site. All information that cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Site, and will not be able to monitor its performance.
Advertising: These cookies allow us and third parties to learn more about you, including your use of our Sites and other websites, and to advertise products or/services that might interest you.
We and third parties also use tools that enable us to track certain aspects of a user’s visit to our Sites. These tools help us better manage content on our Sites by informing us what content is effective, how consumers engage with our Sites, and how users arrive at and/or depart from our Sites. The software typically uses two methods to track user activity: (1) "tracking pixels" and (2) "clear gifs." Tracking pixels are pieces of executable code embedded in a web page that track usage activity including which pages are viewed, when they are viewed, and how long the pages are viewed. Clear gifs are tiny graphics with unique identifiers embedded in web pages and email messages that track whether a user has viewed a web page or email message. The software may also track user engagement with our Sites such as links and other content clicked on by the User. User activity information may be associated with additional information about a user’s session and personal information, if provided by the user.
You can opt out of certain types of cookies and other tracking tools by managing your preferences here.
If you arrive at our Sites by "clicking through" from another website, certain information about you that you provided to that other website, such as the terms you were searching on that led you to our Sites, may be transmitted to us and we may use it. You should review the privacy policy of any website from which you reached our Sites to determine what information that website collects and for what purpose(s) the website operators use that information. We may retain information about you provided to us by other websites and will use it in accordance with this Privacy Policy. Such information may be associated with other Usage Data or personal information.
Interested-Based Advertising
We may work with third-party advertisers, search providers, and ad networks ("Advertisers") to learn more about you and show you ads or other content that we believe would be relevant to you. Advertisers may collect and use information about your use of our Sites as well as other websites and services. These companies may use cookies and other online tracking technologies to collect and use your information. We and/or Advertisers may also append other data to the data collected by Advertisers to create an interest profile of individual users. Our Privacy Policy does not cover any use by Advertisers of information that they may collect from you except when the Advertiser acts as our service provider. Advertisements may be shown via our Sites or on third-party websites.
